Sunny Landscape FW13 Wonderland collection: from Japan, a debuting brand that encloses the latest trends in children's fashion

 

My eye on Japanese fashion captured a really interesting preview today. Sunny Landscape is  launching its FW13 collection "Wonderland". This clothing line will be available starting by their direct retail store après les cours from the end of July. The bright color adds an accent and flavor to its various collection of clothing from daily to stylish wear. Sunny Landscape provides the most updated original clothing for boys and girls who want to keep up with the trend. Freedom of expression and unique sensibility is the concept of their design.

"We are creating and distributing unique clothing that will help cultivate & sharpen our children's sensibility" proudly say in F.O. International Co. Ltd., the Japanese company specialized in fashion since decades. "The concept behind Wonderland collection is to create an exciting imaginary world for kids.
(a lollipop turning into clothes in a world of candies, a kid's body turning small and making the checkered design of the shirt look big, dancing a waltz to the sounds of falling leaves and making a young city boy look mature like his own father)".
 Welcome Sunny Landscape!

All the images are property of Sunny Landscape, Japan.

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ebbe FW13: the value of simplicity in a collection inspired by Nordic fishermen

Somewhere in the deep forest of Sweden ebbe finds the true Scandinavian simplicity and its roots. By combining their heritage with the inspiration from the fishermen in the Nordic sea ebbe wants to explore the world. ebbe plays upon the Scandinavian theme with a simple and stylish collection that reminds us of the cold sea and the white crispy snow. In ebbe say: "We are looking forward to a delicate winter season with its peacefulness, rich colors and soft elements. This season ebbe offers stripes and checks in both knitted and woven cotton. We spice up the shirts and dresses in the collection with a rockabilly feel and fine denim details. With a passion for denim, we have, for the coming autumn/winter been inspired by 1800s work wear. We proudly present a classic hickory stripe in marine colors with styles like dungarees and ordinary jeans. We have new additions to the trouser program following up on our former success, the corduroy chinos. This time they come in navy blue and deep red to make the ebbe autumn look complete. 2013 most wanted children's jacket is the half long parkas with a fake fur on the hood, ebbe's version stands out by coming in three different autumn colors; mustard, wine red and navy blue. The parka is made out of a soft and nice polyamide quality and has a waterproofness and breathability by 5000/5000. The ability to easily mix the garments with each other in terms of style, color and function is a key for ebbe which stands for extra beautiful basic equipment. In addition to all the new styles and items are of course ebbes basic selection of t-shirts, cardigans, tank top, leggings, body stockings, hats and blankets. Our denim line is constantly growing and we promise that we, including our eight different models, have something for everyone".

All the images are property of ebbe, Sweden.

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Easy bon-ton rules for a perfect "2.0 exhibitor"

These are hot weeks for the children's fashion universe. Summer sales, the first new arrivals in stores from the FW13-14 collections, catwalks, photoshoots, campaigns and…trade shows! Yes, the trade shows, so loved and so hated by us bloggers. Why? Due to the fault of many brands that still have not understood the role and the potential of new media, of social networks and blogs. It's hard to do something nice when, visiting a stand, someone asks you: what is a blog? How it works? Hey, this is the year 2013, isn't it? That's why today I wrote these three simple rules for those not yet classified as "2.0 exhibitors".

1. Welcome us bloggers with a smile. Open your arms, we are friends and we will not bite you, promise.
2. If your brand is represented by your press agency or PR, be sure that they know exactly what is a blog before to hire them.
3. After the end of the fair, be careful with us. A contact by email is just the beginning, but do it! 

Fay Junior SS13 collection

All the photos are property of Fay, Italy.

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Summer 2013: Ingrid wears GRO Company for Purestarters.nl boutique

This afternoon for our cocktail hour Ingrid wears the glamorous "Voil long dress" (washed black nuance) from GRO SS13 collection, available on Purestarters.nl boutique.

All the photos are by Il Mondo di Ingrid, Italy.

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Ingrid & Mum: cold colors

For mum: classic design and bon-ton detailing for this lightweight down jacket by Fay (SS13 collection)

For Ingrid: ideal in the beach days, straw hat and glossy sandals by H&M, now in stores

For us both: a gummy purse by EVE Milano

For Ingrid: soft cardigan with lurex by ilovegorgeous, available on Mockey McCoy boutique

All the photos are by Il Mondo di Ingrid, Italy.

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